Melbourne is fortunate enough to have a queer film festival without much, if any opposition.
However, other countries still have a long way to go to enjoy the same freedoms.
As an act of solidarity, we invited the marginalised Russian queer community to virtually attend
our festival via the Periscope app. Trouble is, advertising an LGBT event in Russia is illegal under
its ‘anti-gay propaganda law’.
So, how do we reach our audience, without getting fined or arrested?
Do the advertising we can’t do in Russia…right here in Melbourne.
We also helped revitalise their 26 year old brand, creating the platform 'Proudly Different'.